THE multi-talented, award-winning HRH the King of Cars shot to fame during the Government's Scrappage Scheme in 2009.

His Majesty became Britain's No1 Scrappage dealer offering sensational discounts to EVERY driver
- not just those that qualified under tight-fisted Treasury rules.

The King's Cheaper Cars Crusade means less profit per sale - but many more sales - for the dealer
- and lower costs and better value for YOU.

This winning formula is turning the motor trade on its head.
While other motor groups struggle through challenging times, The King has lead his troops
to success after success including:

• Buying a doomed Renault dealership in Southampton at the height of the credit crunch, saving 34 jobs and transforming the business into the busiest workshop in the city and a finalist in the UK Motor Trader Workshop of The Year 2011 awards.
• Opening a new Citroen dealership in Portsmouth in 2010 and pumping millions into a new state-of-art multi-franchise car sales and service centre in Farlington.

The King remains the only car dealer in Britain to be a bona-fide member of the Royal Family. You can talk to him by clicking here.